The 7 flows every store needs

The seven essential automation flows for any modern ecommerce store: abandoned cart, welcome series, post-purchase, win-back, browse abandonment, back-in-stock, and VIP nurture. Build them once and let revenue compound while you sleep.

Why flows matter

Manual sends are batch-and-blast. Flows trigger on real behaviour — when someone abandons, browses, or buys. That timing is why a well-built flow earns 3–5× the revenue per recipient of a calendar campaign.

1. Abandoned cart

The highest-intent moment in ecommerce. A three-message sequence — reminder at 1 hour, social proof at 24 hours, gentle incentive at 72 hours — recovers 8–12% of abandoned carts on average.

2. Welcome series

New subscribers open at 3–4× the rate of your house list. Use the first three emails to tell your story, set expectations, and land the first purchase before the honeymoon fades.

3. Post-purchase

The sale is the start of the relationship, not the end. Confirm, educate on the product, then cross-sell on the replenishment window. Repeat purchase rate is the single biggest lever on LTV.

4. Win-back

Customers lapse quietly. Trigger at 60–90 days past the expected reorder date with a "we miss you" message, then escalate to an offer only if they stay cold.

5. Browse abandonment

Softer intent than a cart, so keep it light: one helpful email showcasing what they viewed plus alternatives. No discounts needed.

6. Back-in-stock

Self-selecting, ultra-high-intent audience. Notify the moment inventory lands — these messages routinely convert above 15%.

7. VIP nurture

Your top 5% of customers drive 30–40% of revenue. Give them early access, surprise upgrades, and a direct line — not more discounts.

Build order

If you're starting from zero: abandoned cart first, welcome second, post-purchase third. Those three alone typically add 20%+ to email revenue within a quarter.